You may have heard that direct mail marketing is dead, but this is simply not the case if you have a high quality product. The right mailer can provide a great return on investment, but you need to make sure that you have prepared correctly. When you work with Alpha Dog Printing, you know that you are sending out the most effective mailers without having to stay up all night addressing and putting postage on each individual one. We make it easy to create and send effective mailers so that you can get back to running your business. We don’t expect you to be a direct mailing expert. We have inhouse experts who can team up with you to create the perfect direct mail campaign. We can help you to create the perfect mailer that will stand out among the other mailers, reach your target market and we will even do all of the leg work so that you can get back to doing what you do best.
Our 20 years of experience means that you will receive a final product that is professional and exactly to your specifications in a timely manner. At Alpha Dog Printing, we are experienced with working with mailing services, acquiring mailing lists, and implementing mailing strategies. We don’t only provide these end-services, but also work with you to create a visually stunning product before you even send it out. We are experienced in the entire process, from creation to mail-out. We have a team of graphic designers, production specialists, and mail specialists who will make sure that your mailer reaches and captivates every member of your target audience.
Mailing out direct-to-market brochures isn’t easy; there is a lot of red tape involved. We know exactly how to deal with this so that you don’t have to worry. With other printing companies, you’ll find that postage takes up an exorbitant amount of your budget. At Alpha Dog Printing, we know exactly how to get you the best rates possible. We are also a part of the USPS’s EDDM program, which means you will get the lowest possible postage rate. We actively work to keep your bottom line in a healthy spot.
Aside from our mailing prowess, we also provide a quality product. We use UV coating on mailers so that the product looks exactly as you envisioned it once it finally reaches the mailbox of your target audience.
Some of you younger marketers, or those of you who weren’t educated in marketing, might not know what direct mail is. That’s not a problem, as we can help you with this. Direct mail marketing is simply using promotional brochures or other paper products to reach your target audience.
How Does That Help?
Direct mail reaches out to your target audience directly, so you aren’t wasting money on hitting consumers who simply would have no need for your product or service. This allows you to maintain your unique brand image without sacrificing new loyal customers. As a result, you have a higher return on investment when it comes to client retention and lead generation. Direct marketing works best with 3D mailers, mobile marketing, email marketing, postcards, and invitation.